Amrita Gurney – Medium

Amrita Gurney
in
ThinkGrowth.org

Why AI Is Both Exciting and Scary to Me as a Marketer

The concept of artificial intelligence has been around for generations, but it seems like the term has been inescapable in recent months…

7 min readJan 23, 2018

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Why AI Is Both Exciting and Scary to Me as a Marketer

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Amrita Gurney

Size Matters

Finn O’Hara + Steve Driscoll, McMichael Gallery

3 min readAug 21, 2017

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Size Matters

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Amrita Gurney
in
Shape + Sound

When marketing lives outside the marketing department

In my article How Startups Have Changed Marketing As We Know It, I talk about how marketing is no longer just what comes out of the…

7 min readJul 30, 2017

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When marketing lives outside the marketing department

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Amrita Gurney
in
ThinkGrowth.org

How to Run Marketing Experiments Without Losing Your Mind (Or Your Job)

Tips on staying current with marketing trends without succumbing to shiny new object syndrome

5 min readMay 16, 2017

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How to Run Marketing Experiments Without Losing Your Mind (Or Your Job)

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Amrita Gurney
in
ThinkGrowth.org

Building a startup marketing team: Months 3–9

Part 2 of a 2-part series on marketing at a startup

4 min readMar 23, 2017

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Building a startup marketing team: Months 3–9

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Amrita Gurney

Building a marketing team from scratch

The early days of marketing at a funded startup

6 min readFeb 20, 2017

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Building a marketing team from scratch

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Amrita Gurney
in
Shape + Sound

How startups have changed marketing as we know it

This article is an updated and abridged version of my most popular talk to date.

7 min readMar 21, 2016

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How startups have changed marketing as we know it

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Amrita Gurney
in
Marketing And Growth Hacking

Designing a great cancellation experience

As marketers we spend a lot of time focusing on how to get new customers. If we are good, we might even go as far as thinking about how to…

5 min readJan 19, 2016

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Designing a great cancellation experience

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Amrita Gurney
in
Marketing And Growth Hacking

What I learned from doing 100 Jobs-To-Be-Done interviews

A little over two years ago I sat in the 37signals office listening to Jason Fried,Bob Moesta and Chris Spiek talk about Jobs-To-Be-Done…

6 min readMay 28, 2015

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What I learned from doing 100 Jobs-To-Be-Done interviews

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Amrita Gurney
in
Rat's Nest

The Apple Watch is not a watch

What does the Apple Watch’s arrival mean for design and software businesses?

7 min readApr 13, 2015

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The Apple Watch is not a watch

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Amrita Gurney

Amrita Gurney

Head of Marketing at Float. I am a lifelong startup marketer and love building great teams and brands. I mostly write about marketing, art and design.

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