Caelin AerinWhat even IS consistency?I’ve been thinking about consistency a lot lately. Specifically, why am I so inconsistent with my own emails? My own list? My own content?3 min read·Oct 11, 2022----
Caelin AerinNo, You Don’t Want to Write Like Laura F*cking BelgrayDear {{client.name}},6 min read·May 28, 2020----
Caelin AerinPlaying the Right GameWhen I was in grade 8 my then-best-friend (who didn’t have cable) got me into a show called Joan of Arcadia.7 min read·Nov 8, 2018----
Caelin AerinIt’s not about Marlene Dietrich: What Listen To Your Audience Really Means6 min read·Apr 13, 2018----
Caelin AerinClear AND Clever: The False Dichotomy of Marketing Messaging as Seen on Snatch GameMy favourite joke of all time is one of the nerdiest things you’ll ever hear.9 min read·Apr 5, 2018----
Caelin AerinYou Are Your Own Worst Enemy: A Coda On Fear, “Relapsing,” and Trixie Mattel…Again.Don’t worry, this isn’t rule #2.9 min read·Mar 29, 2018--1--1
Caelin AerinTake the Right TrainI was standing at the platform at dusk, yellow-orange letters stark against the black of the information board.2 min read·Dec 2, 2017----