Eva KleininThinkGrowth.orgAligning Your Marketing + Customer Success TeamsA few years ago, HubSpot didn’t have a customer marketing team. We did customer marketing, but the activities were decentralized across…7 min read·Sep 19, 2018----
Eva KleininThinkGrowth.orgCEOs, It’s Time to Talk about Sales and Customer Success AlignmentWe talk extensively about sales and marketing alignment, but you know what we don’t talk about enough? Sales and customer success…7 min read·Mar 14, 2018--3--3
Eva KleininThinkGrowth.orgStop Using Your Customer Team as a Band-Aid for Bad BehaviorIf you actually put the customer first in your organization (like we all say that we do) would you still need a customer team?3 min read·Nov 13, 2017--3--3
Eva KleininThinkGrowth.orgCustomer Success: The Third Growth Engine of BusinessGrowth is getting harder.6 min read·Aug 8, 2017--15--15