Facebook’s Mantra Is “Join Us or We’ll Copy You”

On platforms, marketplaces, and playing with fire

Matt Ward
Better Marketing
Published in
9 min readJan 2, 2018

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Photo by Christian Allard on Unsplash

The internet has changed.

The world of the walled garden is here.

This creates interesting dynamics, problems, and opportunities for startups. It’s both exciting and terrifying. Let me explain.

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Climate Syndicate Lead @ 4WARD.VC | Startup Strategy & Growth Advisor @ mattward.io | Serial Founder: 3 Exits | Looking to join top Climate/Impact VC Fund