Stores Are Using Music to Make You Spend More

Here’s How

The self-proclaimed wine connoisseur swaggers into the wine shop, his Italian shoes shuffling across the pristine marble floors. The ceilings are vaulted. The displays are large, immaculately clean, and luxuriously appointed with Pinots, Cabernets, and Merlots. The air smells of French perfume. Our wine connoisseur is loving the atmosphere, and he’s ready to drop some…