Your Startup Won’t Be the Next Casper

Ecommerce is a broken industry

Matt Ward
Better Marketing
Published in
11 min readDec 20, 2017

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Photo by Eddie Kopp on Unsplash

If you haven’t heard, Amazon won ecommerce. Bezos’ juggernaut is the most powerful marketplace and brand the Western world has ever seen.

But it isn’t the only game in town.

Every year, new startups appear, looking to compete and grab their piece of the pie. As an ex-Amazon seller (and host of a

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Climate Syndicate Lead @ 4WARD.VC | Startup Strategy & Growth Advisor @ mattward.io | Serial Founder: 3 Exits | Looking to join top Climate/Impact VC Fund